Apex Fitness Co.

Apex Fitness Co. – Brand Identity

Apex Fitness Co. was born from the collision of two passions: design and fitness. In a fiercely competitive market, I built the brand from the ground up, handling everything from product development to marketing and scaling the business to acquisition. The identity centers around a bold "A" with an upward-pointing arrow, symbolizing the brand's core message to "Rise Above." The color palette of blacks, neutrals, and deep red reinforces strength, resilience, and relentless ambition.