Matthews Orthodontics

Matthews Orthodontics – Brand Identity

Matthews Orthodontics wanted to break the mold of traditional dental branding. I designed a bold, modern "M" logo that features a subtle negative-space smile. It's clean, friendly, and instantly recognizable. The color palette combines bright blues, oranges, and yellows with a grounding navy to balance playfulness with trust. The result is a vibrant, kid-friendly identity that still feels professional and polished.